MEET OUR CEO
Hallo! My name is KieraJane, and I am the Founder and CEO of Selvaggio Cosmetics.
I am young African-American beauty blogger, model, and entrepreneur who was born and raised in Richmond, VA. As a beauty influencer, I started to lose my confidence in the beauty community because I hardly ever came across other influencers of color and my problem was with brands especially. Walking into a cosmetic store trying to find a foundation shade and lipstick shade to match and compliment my skin tone was a struggle, which caused me to be insecure. Growing up, I was bullied for being a person of color that it makes me remember those bad memories and I started to give up, until an idea hit me.
I have always wanted to start my own business with my older brother, but put those dreams on the shelf to pursue culinary arts and psychology. In 2017, a couple months after I graduated high school, the thought of owning a cosmetic line would not leave my mind. So, that is EXACTLY what I pursued in September. I've spent my time doing research, attending business classes and seminars, investing my own money, networking with others, etc. I knew that this was something that I wanted to do and I was very serious about chasing my dream.
As I started formulating my business plan, I started reaching out in regards to having my business funded and with months of failure and too many "No"s to count, I started to give up. I even had investors tell me that I was "wasting my time" and no one saw my vision at all, but I did. So, in the words of Russ Diemon, I said, "I'll do it myself!" I was determined to not let my hard work go to waste because it was other's decision to not believe in me. With no help at all and unadulterated determination, I was able to make my dreams come true.
My brand's mantra is "Embrace your inner savage," and that is what I want each of my supporters to do. I want my brand to speak for those who felt their voice was not being heard because I am here to tell you that I HEAR YOU! Your skin tone matters, your opinion matters, your beauty matters! My goal is to annihilate the beauty community's stigma that "all makeup fits all" is false and there needs to be change! I also want to serve as a source of motivation and inspiration for those chasing a dream and no one is showing support. You have to be your own cheerleader sometimes, and that is the honest truth.
I want to thank you all so much for being apart of the Selvaggio family and look forward to all of your shining faces!